Do something different this year by executing the right business plan for your real estate business. If you're a realtor without a marketing or business plan, you could be letting your future slip through your hands. It may feel like you should leave the marketing and business plans to your brokerage but don't. The idea of a finding a business plan just for you can seem daunting, but you’re in business just like them. You need marketing that drives sales for you, not the whole office. You need a business plan that allows you to identify and reach goals that are in your interest, not the company’s. You can accomplish this with the right business plan that fits how you work, what your needs are and where you'd like to see yourself in the future.
You may be asking yourself what it really means to have the right business plan. The right business plan starts with inward reflection. Take a look at where you are in your career today and how long it took you to get there. Consider the many years of education you have, the time you may have spent in another career working for someone else, and how long it’s taken to build the referral base you have today. Identify how all of those experiences affect where you are today and where you want to be in the future. And lastly, know what’s most important for you. Determine if you want qualified leads so that you aren’t driving around town for clients who aren’t even ready to buy. Figure out what your priorities are and go after them. Your business plan will change based on whether your priority is to find a brokerage with lower fees to leave you more profit in each sale or if you want to get your name out there more.
These are important considerations for determining how you want to approach your short- and long-term goals. Of course, we all want the best of everything. It would be great to get low brokerage fees with high commissions and qualified leads overnight. But all good things take time.
If you want to get there and get there with the right tools, the new virtual brokerage UNiQ Realty can help. Your future is your own, not your brokerage. Start by downloading the UNiQ Agent Business Plan and talk with a Success Manager today to find out how we can help you get there.