Lead generation for Realtors has changed drastically over the past 10 years. Yet many franchise and independent brokerages still offer their agents obsolete marketing methods like the yellow pages, TV, and radio ads. Honestly, who does that anymore? The last time I used a yellow pages was for a doorstop. That's what Google is for
We all know that times are changing, but shouldn’t how we reach people change with it? To help you out, we've compiled a list of the top 9 lead generation tools for the modern realtor.
Here’ the thing about social media, not all social media platforms are created equal. If you’ve ever bought Facebook ads, you’ll know that you have to put something into it to get something out of it. It's a great lead generator but only if it's done correctly. Think of it as a stage to promote yourself and your business. Before deciding on how much you're going to spend, talk to a qualified UNiQ Agent marketing specialist that can help you target your audience.
You can outright buy leads. Buying leads are great sources for getting that instant lead when times are tight and you don't have months to cultivate a network. These are great short-term solutions and a great way to build up a referral network down the road. Like any marketing tool, you may have to go through 10-15 leads before closing a deal but it's a great way to find qualified leads fast..
Never underestimate the power of Yelp and other review sites. Consumers are now more aware of how online ads work and have moved to reviews to find honest information on services and products to help them choose the right provider. According to Forbes, 67.7% of customers are using online reviews in their decision-making process.
If you manage to rank on the first page of Google for a competitive keyword then stay there. Today, 90% of online adults use a search engine to find who they want to do business with. Working your way to the first page of a major search engine can lead you to a path of success. Whether you choose to put in the time and effort it takes to rank organically or whether you choose to pay for a top position on that keyword, do your research and plan out the best choice for you..
They are owned by the same company but it’s good to be on both. It used to be that homebuyers would go through brokerages and then choose an agent. Now, they choose their dream house first and whoever responds fastest wins. Kind of a tough gig but highly rewarding if you’re fast with the buzzer and can win the follow-up game.
BNI and other local business-to-business referral networks rank as one of the highest returns on investment ROI for lead generation. The cost to join these groups is usually affordable and the leads are more qualified because the source is trusted. Business referral networks can be rewarding by making up an average of 20% of yearly sales but they are also time consuming. Make sure you are in the right room, you attend regularly, and you are prepared to polish your interpersonal skills.
Local Neighborhood Websites
This one may sound kooky but you’d be surprised. Community websites like Nextdoor.com with address verification allow for potential clients to feel like someone in their area will understand them and their next buying needs better than someone that lives 30 miles away.
Email newsletters are a great way to stay in a homebuyers mind when it comes to getting serious about buying a home. Email newsletters allow you to cultivate an emotional relationship with that prospect by sending them emails of beautiful homes they could someday live in as they trudge their way through hundreds of daily emails. Keep it light, simple, and nostalgic.If you keep home buying a dream then they will come to you when its time to buy.
The biggest mistake most realtors make is that they either choose too many lead generation source or too few. One lead generation source is not enough and stretching yourself thin over too many will cause you to eventually burn out. Choose 3 really good ones that easily fit into your lifestyle and then throw yourself into them. This will allow you to have fun with your marketing efforts and get out of it what you need, qualified leads!