How to use Social media as a Realtor

Posted by Megan Howell on Mar 19, 2019 8:54:00 AM

Social Media is a powerful tool for creating a strong online presence for any realtor. However, it can also be incredibly daunting. It's like going to the cereal aisle and trying to choose between healthy, tasty, and ones that remind you of your childhood. Depending on what your feeling at the time you go down that aisle will many times determine what cereal you end up choosing. Choosing which social media platform is right for you is like choosing a cereal.

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Topics: Tools & Technology

How Fast Can You Expect To Sell Your Home

Posted by Megan Howell on Mar 9, 2019 12:47:00 PM

How fast can you expect to sell your home determines on how you sell your home. Know what to expect when selling your home and find out how long is too long. 

Selling a home is tough especially when you're not really sure how to play the timing game. There's all these nagging questions. Do you put the house on the market in the Spring so that you can sell fast

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Topics: Real Estate

How to Stage Your Best Home

Posted by Megan Howell on Mar 2, 2019 11:41:00 AM

As a real estate company, we are often asked if it's important to stage a home. The answer is yes. Staging a home is the single most effective tactic for selling a home fast and at market value. The reason is simple. When a buyer goes through the searching phase, they are sometimes looking at two or three homes at a time. After a while, buyers aren't able to see a difference between your home from all of those other homes if all you're showing is four walls. Show them your home's true potential by showing them what it can be to them. 


Staging a vacant home is easier but it's important to avoid overlooking an occupied home.

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Topics: Real Estate

Are We Moving From a Seller's Market to a Buyer's Market

Posted by Megan Howell on Feb 24, 2019 5:19:36 PM

For several years now the real estate market has been in the favor of the seller with the expectation that the buyer will win when they sell. But that may not be true for very long. According to WSJ, the market is turning. While some economists are predicting everything from stabilization in prices to a contraction in the market, some are making claims of a full out recession. The question is, can a stabilization or fall in housing prices be good for a buyer? Or can it cause the buyer to get stuck in a home for longer than they want?

That depends on you and how you buy.

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Topics: Real Estate

Keeping Your Business Organized

Posted by Megan Howell on Feb 14, 2019 2:33:00 PM

Staying on top of all of the details that go into controlling your business requires constant organization. But the question of which tools to use to stay organized is just as difficult as the dedication to staying organized. It's too easy to throw that receipt away when it gets in your way, forgetting to track miles one too many trips, or misplacing a prospective's contact info after learning they were 2 years away from deciding to buy, potentially costing you hundreds if not thousands of dollars. We get it. Why should we spend our precious time worrying about some random detail that may or may not save or earn us money in the future when we have other details that can make us money today?

The reason is because our money can't ever stop.

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Topics: Tools & Technology

Overcoming the next recession as a real estate agent

Posted by Megan Howell on Feb 7, 2019 2:16:00 PM


Is the recession coming? It sure doesn’t look like it and pseudo day-traders keep pretending like all is well in the stock market even as they try to hold onto their hat. But let’s face it, recessions happen and the ones who pay are Realtors. Especially since the Great Recession of 2008 is one that we all wish we could just forget. But that memory is not going anywhere and if anything , it’s an experience we would do well to remember for this next round.

Whether you get your news from Forbes Magazine or some random Twitter channel, the next recession is expected to either hit later this year or sometime in 2020 if it’s not here already. What this means for the housing market and real estate agents is that it’s no longer a matter of making it rich, it’s a matter of survival. So how does an agent survive a

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Topics: Virtual Brokerage

What makes a Virtual Brokerage Different?

Posted by Megan Howell on Jan 17, 2019 2:36:00 PM

If you are a Realtor, you've probably heard a lot about what makes a virtual brokerage different. So what makes them different? Honestly, there isn't a difference. As fun as it is to write about a new invention that’s going to revolutionize the real estate industry, that’s just not what’s happening. What most people don’t realize is that it’s already been revolutionized. It’s been naturally and irrevocably self-revolutionized because of technology. Before the internet it took a huge team of people to do one thing. Using the word virtual is just a fancy way of saying that you don’t use a fax machine anymore. Today, we do everything digitally

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Topics: Brokerage, Real Estate, Virtual Brokerage

Why Transaction Coordinators are the golden child of real estate

Posted by Megan Howell on Jan 11, 2019 2:17:00 PM

Calling all transaction coordinators! You are the golden child of real estate. Everyone wants you but not everyone understands everything that you do. As an industry professional, you know the importance of properly managing each sale after the close. Without a solid understanding of local, state, and federal laws, deals can fall apart days, weeks, even months later costing you and your client hundreds if not thousands of dollars.

Because of transaction coordinators, realtors don’t need years of experience or a law degree to get the make the after sale process easy. Transaction coordinators are wonderful resources for agents and homebuyers since you’re trained in handling paperwork from the time that the client accepts the offer to the close of escrow.

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Topics: Transaction Coordinator, Real Estate

Lead Generation for Realtors

Posted by Megan Howell on Jan 3, 2019 5:28:12 PM

Lead generation for Realtors has changed drastically over the past 10 years. Yet many franchise and independent brokerages still offer their agents obsolete marketing methods like the yellow pages, TV, and radio ads. Honestly, who does that anymore? The last time I used a yellow pages was for a doorstop. That's what Google is for

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Topics: CRM

Is a 100% Commission Real Estate Brokerage Right for You?

Posted by Lisa Logan on Dec 27, 2018 2:53:05 PM

Most people think the 100% commission business model is new to the real estate industry, but it’s not. The 100% commission model has been around since 1965 when Realty Executives International created it. However, Re/Max founder Dave Liniger made it popular when he launched the model in 1973. It has been an effective business model for Re/Max, however, the realty chain has changed the commission to a 95% model due to lack of revenue in the past.

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Topics: Brokerage

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