Lead generation for Realtors has changed drastically over the past 10 years. Yet many franchise and independent brokerages still offer their agents obsolete marketing methods like the yellow pages, TV, and radio ads. Honestly, who does that anymore? The last time I used a yellow pages was for a doorstop. That's what Google is for
To use a CRM or not to use a CRM, that is the question. As a Realtor, you should always use a CRM, a Customer Relations Management tool. At the beginning of any realtors career, it can seem cumbersome and far too advanced for your purposes of just finding qualified candidates. However, it will soon become a necessity and here's why.
When you only have one or two potential clients at the beginning, you're going to remember everything about them. As you move further into your career and the number of people that you casually come across grows, your memory and post-it notes will not be able to keep up. If for no other reason than staying organized,